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SCHMICKTV EXCLUSIVE INTERVIEW #2:
In this exclusive interview, we take you up close and personal to the man behind the book “World Atlas of Coffee” and the coffee blog Jimseven.com – James Hoffmann, World Barista Champion 2007 and co-founder of Square Mile Coffee Roasters in London.
Delve deeper as James engages you with stories of his journey to success, his thoughts about winning the title of World Barista Champion, the work behind both his book and his business and much more. With 15 years of experience in the specialty coffee industry, James Hoffmann gives advice to aspiring competition baristas looking to compete as well as aspiring café owners who would like to start their own coffee business.
TO PURCHASE “WORLD ATLAS OF COFFEE” BOOK – http://amzn.to/2jdzXTx
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Schmick Coffee TV Singapore is managed by Alinea Collective Pte Ltd (https://www.alineacollective.sg). For any business or general enquiries, please email thepeople@alineacollective.sg .
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PRODUCED BY:
Brayden Lim – http://www.instagram.com/braydenljh
INTERVIEWER:
Angelo Tan – http://www.instagram.com/def.t
MUSIC BY:
Julian Avila
Casey Calhoun
Grimelabinc
ADDITIONAL FOOTAGE BY:
James Hoffmann
Peter Hua
SPECIAL THANKS TO:
Santino Coffee Academy
Nuova Simonelli Asia Pacific